|
|
Faktory ovlivňující výběr destinace pro dovolenou u věkové kategorie 18 - 25 let
Zarivna, Mariia
Zarivna, M. Factors influencing the choice of a holiday destination for the 18-25 age group. Bachelor thesis. Brno: Mendel University in Brno, 2017. The aim of the bachelor thesis is to find out the factors that play a significant role in the selection of a holiday destination for the 18-25 age group. The first part of the bachelor thesis is devoted to the literary research, that includes an overview of the existing knowledge of advertising, psychology of advertising, marketing, consumer and customer behaviour, tourism, lifestyle and life satisfaction of young people. The second part of the bachelor thesis is devoted to the own research, that is carried out in cooperation with the concrete travel agency Čedok a.s. and focused on analyzing of needs of their current and potential customers of the 18-25 age while choosing a holiday destination. Based on the obtained results, recommendations will be given to the travel agency Čedok a.s. for improving marketing of the company.
|
|
|
Semantics of Czech Beer Advertisements Or "Men to Themselves"
VEDROVÁ, Adéla
The thesis focuses on the semantic analysis of the advertisement of different Czech beer brands which have been on the market for the last twenty years. The theoretical part consists of the interpretation of marketing strategies and psychology and decodes the typical advertising language and content of chosen advertisements. The thesis also deals with the history of beer, brewery and law restrictions of advertising alcoholic products.
|
|
| |
|
| |
|
|
Adolescents perception of the television advertising
Lepková, Klára ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
This thesis named Adolescents' Perception of Television Advertisement is an analysis of the relationship between the television advertisement and the chosen target audience - adolescents at the age of 17 - 20. The thesis examines to what extent the television advertising contributes to forming an image of the world in the members of the target audience and asks whether the advertising pressure focused on the target audience is effective or whether the adolescents are able to think critically and indipendently and to create their own opinion on the proposed and explored issue. The introduced thesis is devided in two parts - practical and analytical. The first one is primarily based on findings gained form relevant literature and the sedondone presents the process and results of the very quantitative research. The main aim of this thesis is to find out what is the overall attitude of adolescents at the age of 17 - 20 towards the television advertisement and to give evidence whether they believe the informatik presented in the TV advertising. In order to meet the given goal 105 students of two last years of Catholic Grammar School in Pilsen were put through the quantitative questionnaire research detected the trends in adolescents' attitudes and perception of TV advertising. The research included four...
|
|
|
The impact of television advertising on children of primary school age
Pichalová, Denisa ; Koudelková, Petra (advisor) ; Strielkowski, Wadim (referee)
The thesis "The impact of television advertising on children of primary school age" research how usage of psychology in advertising influences customers aged 6 to 11 years. The introduction of theoretical part defines term advertising, her aims and history. Another chapter acquainted with the context and connections between the disciplines of psychology and advertising. The work includes psychological analysis of advertising and explanation of terms that relate to its adoption and a description of the development of perceptual abilities of the child in school aged child. The research. The practical part focuses on the description of the creation and presentation of research results. Finally, the work deals with a practical analysis of TV commercials that respondents chose as their favorite. This step reveals ad properties that make it unique from the children's perspective. The aim is to aquire knowledge in the preferences of child viewers and its implementation into the design creation of effective TV advertising to children. Powered by TCPDF (www.tcpdf.org)
|
|
|
Semiotic analysis of chosen audio-visual commercials on children's product's
Paulová, Šárka ; Marcelli, Miroslav (advisor) ; Kladný, Tomáš (referee)
ABSTRAKT-aj The aim of thesis is semiotic analysis of chosen audio-visual commercials of children's products. The thesis will contain introduction, ending, theoretic part and empiric part. I introduce semiotics and its classification like subject of science in theoretic part, explain concept of sign, semiosis and conception of sign by three representative of semiotics-Ferdinand de Saussure, Charles S. Peirce and Roland Barthes. Next I will focus on commercial. I will describe commercial discours, communication and marketing mix and classification of commercials. I'll introduce television as medium of commercial and come to the psychology of commercial where I will apply of methods gaining attention of consumers. Next I will apply children's consumer, children's marketing, children's and television commercial, how perception of television commercial influences children of different age, how to eliminate influence of commerical to children and in the end regulation of commercial. In empiric part I will do semiotic analysis of chosen audio-visual commercials of children's products. I introduce method of research and I will make efforts to confirm hypothesis, that commercials use as method gaining attention of children's primarily emotions, but when it is commercial of children 's product aim at adults...
|
|
|
Perception of controversial ads in today's society: What does controversial ad say about the society?
Vejborná, Hana ; Tuček, Milan (advisor) ; Paulíček, Miroslav (referee)
Advertising is a reflection of society. At the same time, it has impacts on society. This diploma thesis looks at advertising as an important social phenomenon. Based on the examples of controversial commercials, it deals with relationship between advertising and society. The main objective of this work is to explore the relationship of controversial commercials and society. With the use of qualitative research methods the author examines how the contemporary society is reflected in the communication of controversial commercials and whether our society is affected by them. For clarification purposes, this diploma thesis first identifies relevant terminology and sets the difference between key concepts, ie., advertising and controversial commercials. Moreover, the theoretical part of the thesis deals with the mutual relationship between advertising and society. Based on the analysis of the Grounded Theory the author acknowledges that the controversial commercials are in fact a reflection of society. Controversial commercials are communicated to their target groups in a common manner that is easy to understand. Yet, their presence in society is not always considered as acceptable and appropriate. In conclusion, this diploma thesis is devoted to the elaboration of the mutual relationship between...
|
|
|
Psychology of advertising
Musil, Jaroslav ; Michálek, Pavel (advisor)
This thesis looks into one of the most used marketing mixes of tools, commercials. The main part explores the effect of commercials directly on the end-users, on their shopping behaviour and how it effects their decisions. The first, theoretical part focuses on analyses and defining of basic parameters of a psychological commercial which is needed for implementation of the research part. The research was done with the help of the questionnaires when questions both open and closed were asked. The second part of the thesis presents the outcomes of the research, for the purpose of which were selected the aim groups like children and their parents. For higher objectivity two types of questionnaires were used, separate for children and parents. Based on the gained data it was detected that both children and parents are effected by commercials. One outcome of the questionnaires is that children do not realize the effect of the advertising, while their parents are aware of its effects on them.
|
|
| |
guest ::
